image/svg+xml
Sitsofe Wheeler
SVG/Vector Logo Guide
29th July 2007
Brief guide to SVG/vector logos.
http://sucs.org/~sits/logo/
English
Sitsofe Wheeler
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The Brief SVG/Vector Logo Guide
When logos are SVGs people will pull them apart:
Like this...
...and this. Do the disparate parts of your logostill work when this happens?
Are the correct parts of your logo transparent?
Here the cube will always have a white fill no matter what the background.
Shadows look cool but may complicate life:
When put on a dark background the shadow nolonger works.
The simpler non-shadow logo is still unreadable...
... but it is easy to correct colours when the logo issimple.
Turning text into vectors will prevent people fromeasily changing text but ensures the "text" looksas intended regardless of what fonts might be missing on target system.
Small symbols (like trademarks) have a habit of disappearing when logos are remade. Does the SVG version of your logo already have them?
If your default logo is thin, long and low contrastsometimes it will be less visible compared to other logos in shorter, fatter boxes.
SVGs start looking smoother than bitmaps after a certain size(unless the bitmap is huge). Vector SVG is on the left, bitmap is onthe right.
The bitmap on the right only has one bit transparency (it was importedfrom a GIF). It looks indistinguishable from the left bitmap...
...until the background colour changes (nice fringe).
Carefully made SVGs will be vectors that can scale up without the blockiness of bitmaps.
Copyright © 2007 Sitsofe Wheeler