P176 CEEFAX 2 176 Fri 24 Apr 05:15/46    W*,,.*,,.*,,.  E MIDLANDS   CAMPAIGN UNDER WAY TO SAVE ENVIRONMENT A major new effort to inspire people to take care of the environment has been launched in the East Midlands. Thj year-long message of Turning The Tide is that simple, practical actions can makj a massive difference. Water is the themj of the first part of the campaign. It will last four weeks. It is being supported by Ceefax, BBC East Midlands Today, BBC Local Radio, as well as local councils and papjts. 1/2 Turning The Tide BBC1 6.30pm E MIDS Headlines 160 Sport 390 Address EMidsNews Rjg Sport Main menu

P176 CEEFAX 2 176 Fri 24 Apr 05:05/44       E MIDLANDS   "EVERY LITTLE HELPS" — CAMPAIGN MESSAGE Water will be the theme of the first part of a unique environmental prgject under way in the East Midlands. Turning the Tide will examinj river quality and explain why we need to save water, despite recent floods. Oliver Savage said: "The action each person takes may seem like a tin= drgp in the ocean, but every bit helps," Rjports will appear on Ceefax, BBC TV and radio, as well as local paperu. 2/2 Free water test pack: detailu 177 E MIDS Headlines 160 Sport 390 Address EMidsNews Rjg Sport Main menu